A 3-day sprint where we were asked to solve a brief for Viaplay during my time at Hyper island.
Brief: How might we scale the Fixie concept?
Date: 12-15 november - 2019
Duration: 3 full days
My role: Service / Graphic designer
Learning: Workshops to create team alignment.
What is Fixi?
Fixi, a lively squirrel with a robot arm that encourages viewers from ages 5 to 8 to take an interest in both technology and physical exercise. She is the lead character to appear as a virtual guide in the Viaplay kids' section.
We also did research which led us to some insights.
I started off the project with an ideation workshop to get us all aligned to think in the same direction.
In this workshop, we defined in what type of direction we wanted to head.
This is where the opportunity was for us.
There is a family going on holiday and they have decided to drive to their destination. The child of the family is watching Fixi on the TV at home and Fixi picks up the word ‘car’. From that, she suggests moving from the TV towards the smartphone or in this case to the smart tablet.
When in the car the child is sitting with its tablet
and Fixi suggest playing a game with
the entire family.
A game that is outside of the screen
however, Fixi will facilitate this activity.
At the end of the game, Fixi will suggest watching one of her episodes.
In one of these episodes, Fixi will tell
Then Fixi notices that the child gets
tired through eye-tracking.
Suggest the child put some
headphones on and reads the
child a bedtime story.
Please send me a mail, I would love to have a chat with you.