A 3 day sprint where we were asked to solve a brief for Viaplay during my time at Hyperisland.
Brief: How might we scale the Fixie concept?
Date: 12-15 november - 2019
Duration: 3 full days
My role: Service / Graphic designer
Learning: Workshops to create team allignment.
What is Fixi?
Fixi, a lively squirrel with a robot arm who encourages viewers from ages 5 to 8 to take an interest in both technology and physical exercise. She is the lead character to appear as virtual guide in Viaplay kids' section.
We also did research which led us to some insights.
I started off the project with an ideation workshop to get us all alligned to think in the same direction.
In this workshop we defined in what type of direction we wanted to head.
This is where the opportunity was for us.
There is a family going on holiday and they have decided to drive to their destination. The child of the family is watching Fixi on the TV at home and Fixi picks up the word ‘car’. From that she suggests to move from the TV towards the smart phone or in this case to the smart tablet.
When in the car the child is sitting with it’s tablet
and Fixi suggest to play a game with
the entire family.
A game that is outside of the screen
however Fixi will facilitate this activity.
At the end of the game Fixi will suggest to watch one of her episodes.
In one of these episodes Fixi will tell
Then Fixi notices that the child gets
tired through eye tracking.
Suggest the child to put some
headphones on and reads the
child a bed time story.
Please send me an mail, I would love to have a chat with you.