DEBRIEF


How can we make Fixi a part of children’s everyday life?



Viaplay X

Hyperisland

DESIGN SPRINT

A 3 day sprint where we were asked to solve a brief for Viaplay during my time at Hyperisland.


Client: Viaplay

Brief: How might we scale the Fixie concept?

Date: 12-15 november - 2019

Duration: 3 full days

My role: Service / Graphic designer 

Learning: Workshops to create team allignment.


What is Fixi?

Fixi, a lively squirrel with a robot arm who encourages viewers from ages 5 to 8 to take an interest in both technology and physical exercise. She is the lead character to appear as virtual guide in Viaplay kids' section.




THE IDEA


Our idea was to make Fixi a virtual guide and companion 
who understands and adapts to children’s needs by using technology.



She can live in various devices such as smart tv, tablets, smart phones and computers. She can even step outside of the screen.

Fixi can change the content and media based on the input from the child. She can tell the mood of the child and the environment around. She does that with the use of;Touch screen, remote control, keyboard/touchpad/mouse
, Speech recognition, 
face recognition
, eyetracking, 
GPS, 
time and date
, weather.

We also did research which led us to some insights.

WORKSHOP

INSIGHTS

I started off the project with an ideation workshop to get us all alligned to think in the same direction.


In this workshop we defined in what type of direction we wanted to head.


  • 85% of the children are curious about Fixi, so Fixi has a huge potential.
    However parents are not fully convinced yet…


This is where the opportunity was for us.


  • 36% of the parents think that children are too sedentary when watching. 
So there is a need to be active.

  • 12% of parents think that Fixi is very educational. 
So there is a need to learn.

  • 40% of children like to watch and take it easy
. So there is a need to relax.

RESEARCH

HOW WOULD THIS WORK?

1.

There is a family going on holiday and they have decided to drive to their destination. The child of the family is watching Fixi on the TV at home and Fixi picks up the word ‘car’. From that she suggests to move from the TV towards the smart phone or in this case to the smart tablet.

2.

When in the car the child is sitting with it’s tablet

and Fixi suggest to play a game with

the entire family.

A game that is outside of the screen

however Fixi will facilitate this activity.

3.

At the end of the game Fixi will suggest to watch one of her episodes.

In one of these episodes Fixi will tell

something educational.

4.

Then Fixi notices that the child gets

tired through eye tracking.

Suggest the child to put some

headphones on and reads the

child a bed time story.




THE DELIVERABLES


Infographic and final presentation.



Me and my group presented our idea to the Viaplay team.

And we delivered an inforgraphic which explained our idea a bit cleared.

I was responsibble for the infographic.

PRESENTATION

INFOGRAPHIC




FEEDBACK


The feedback that we received from Viaplay.



Really beautiful and detailed visual which we appreciated. We liked the different aspects of Fixi that can match the child's differing moods. There were lots of outlines for possibilities but we would have liked to have seen some of them explored further. 




Any questions or thoughts about this project?


Please send me an mail, I would love to have a chat with you.




Nanda van den Hoek

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