Inclusive design project |

H&M design studio



Project Match


Project Match is a project that has been focussing on customer inclusion and inclusive design. This project has been a collaboration between H&M design studio and IDEO. My role was co-leading the project and the team over the course of 18 months where we discovered a breath of insights and design solutions to create a more inclusive fashion industry.

Client: H&M group strategy / I&D organisation

Brief: How might we create a more 

My role: Inclusive service design lead/project lead

Tools: Team/project leading | Process design | Design thinking methodologies | Stakeholder management | Service design | Research | Strategy | Visualisation & storytelling

Outcome: Concepts for change toward a more inclusive future


Date: March 2021

Duration: 18 months

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I am happy to connect and explain more about this project 💫